Mendr Visual Design
VISUAL DESIGNER (FEB — MAR 2017)
When Mendr first approached me, they initially wanted a new app icon design for their soon-to-launch product. They already had a logotype, but needed something that was better suited for the size and shape of an app icon.
The entire process was iterative, each time presenting Mendr with a multitude of options to choose from. They would pick a favorite and we would experiment with an entirely new direction.
The app icon project was a success, so I continued working with Mendr on another project. This time a design for a guide meant to explain the product vision to influencers, allowing them to better communicate the values and features of Mendr.
At this point I began studying their product and brand. I created a an app flow diagram, tried to imagine what it must be like to be a user of their then unreleased product. I gathered information from their focus groups and market studies, and I roughly defined a few distinct ways a someone may want to use the product.
From this exercise, I felt a greater sense for not only their product, but of what kind of people may be interested in their product. I came up with a brand and style to match.
With this information, I created a kind of scrolling brochure that took the reader through the features of Mendr one by one, with copy that gave Mendr a brand voice.
The next wave of projects were all about collateral for their launch at a trade show. Along with designing a tent and booth experience, we also designed printed handouts and a tall banner and produced a video commercial.
For the handouts, we settled on a two-sided flyer, each side appealing to a different audience. One side targeted demand-side users, and on the other targeted the supply-side photo editor.
Mendr Video Ad
The concept for the video came from an exercise I did previously—which was more of an exercise in marketing than user-oriented design—where I narrowed down the different types of potential users into three categories: Fixers, memory-preservers, and creatives.
We then took these one of these categories and created the first in a video series. I assisted in art direction.
The landing page was designed and developed in less than a week, and completed on the morning of the launch.
When I designed the landing page, I wanted it to give people a sense of what the app was capable of before they downloaded it. To accomplish this, I designed an interactive interface. I stayed with the front-end developers and assisted them with HTML, CSS, and direction until it was complete.
Evolving the Brand Identity
After learning more about our user-base, it was becoming clear that we should target a more mature crowd. I wanted to develop a brand identity system to reflect important moments and the importance of preserving them. Here I was exploring turning the app icon into a logo, simplifying the shape while better reflecting the transactional nature of the app.